Around Europe country trendsetter package the most popular "Swiss" (Photos)

SwitzerlandHuman bones low-key, practical, economical, is called a "Freitag" package deduced incomparable.

Freitag, born in Zurich, the only by the waterproof tarpaulin abandoned trucks as the main material, automobile safety belt for knapsack belt, and the bicycle inner tube edge and become humble backpack, is the world's most popular package rich Swiss "". Walking in the Swiss high streets and back lanes, you'll find out, colour is gorgeous, ugly in one's appearance Freitag appearance rate high, far more than the highly respected major suit.

Regardless of age, regardless of style, Freitag colorful, Switzerland in the high streets and back lanes appearance rate high

By Swiss Art Museum from 1997 the first bag, short more than 20 years, Freitag has set up 350 sales outlets in the world. The success of the Freitag, not just from the extraordinary creativity, more important, it was the Swiss and practical, the perfect interpretation of a serious national character. Although Switzerland is now one of the richest countries in the world, but this small landlocked country, history has suffered from lack of natural resources of bitterness, "resource saving, do not waste" philosophy is the Swiss people over the years has been scrupulously abide by the rule of life.

Freitag uses a disused lorry tarpaulin as raw material

Two students Freitag packets from the Fine Arts Department of the University of creative. For a long time, the Freitag family of this pair of brothers, had been looking for a kind of waterproof backpack portable paintings, not only durable, but also economic and environmental protection. A rainy day, in the western part of Zurich apartment, passing out high-speed road a car covered with tarpaulin trucks, caused the brothers attention, waterproof tarpaulin abandoned trucks, not what they have been struggling to find the cheapest and most practical materials? Let the brothers unexpected is, the most fundamental and most saving ideas, extraordinary career achievement of their lives.

Freitag, the variety is complete, it is the most popular classic "Nightclub"Young people like computer bag.

Freitag published by one caused a sensation, this looks very low-key, it is 100% handmade: recycling waste truck tarpaulin, cut into raw materials, cleaning and disinfection, designer composition design, manual cutting and sewing, quality inspection, the final sale, the entire production process is not simple.

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